Topshop + London fashion Week + social media =....

An revelation in social media!

So Topshop have taken on London Fashion Week social media, and its great to see Google+ being used so well!

Check out what they have planned:

Topshop designed this social media experience to let the audience experience their London fashion Week show from every angle. 

leading up to to the show on Sunday night, a number of Topshop models, kept digital diaries on their own Google+ accounts, here you could follow everything, from the first fittings to the final walk down the catwalk.

Before the show began, Topshop streamed live red carpet arrivals. Then, once the show began, viewers could follow models down the runway. The models wore high-definition micro cameras that streamed their point of view live on a screen at the show space, on Google+, YouTube, Topshop.com and Topshop's flagship store on London's Oxford Street!

Once the show had finished, participants could then access music from the show and purchase nail varnish worn in the show. Topshop and Google have also released a "Be the Buyer App," which allows fans to create their own look boards with pieces from the runway collection, with the help and advice from style blog partners, on Google+.

I love to see how huge brands such as Topshop are leverging social media in new ways, to really involve everyone. I particularly like how Topshop have used this to then leverage sales, from buying the nail varnish, to creating your own collection and the use of Google+ hints at it becoming a much bigger thing for the UK in months to come.

I wonder Milan and Paris Fashion Week will bring later this month?

Watch this space!

Social Garble :)