So this time last week, Facebook told us all about the all new news feed (coming soon!) We have all had time to read into what this changes are and how it will look, but what does this mean for brands?
lets first of all recap what the changes are...
In the words of Facebook, Goodbye clutter, Hello Bright, beautiful stories!
The three main feature of the update are:
- Bigger Images
- Multiple Feeds
- Mobile Consistency
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Many have compared the new design to that of Google+ and having looked at the two designs there are many similarities and I would agree with those comparisons.Facebook boasts that the new design is "Busting with Colour, Vibrant new visuals bring your News feed to life". This would suggest they have taken a leaf out of the Pinterest book, with imagery becoming more popular, this is the right direction for which Facebook needs to travel
They are also going to give us more power over what we see in our news feed.
So it all sounds good to me... right?!
Well it certainly does to the everyday Facebook user, but what does this mean for brand pages... where are these posts going to be shown?
I'm sure every social media marketer out there has noticed a huge drop in the number of people seeing their page posts, as little as 10% of my brands page Facebook fans now see our posts, getting above 10% is now a great result! This all appears to be down to a Facebook attempt to monetise Facebook, and every day I see more and more brands promoting their posts in order to get them seen. Cancer Research has been doing this a lot of late for the Race for Life. Is this just another move by Facebook to get us brands spending more money to tell our stories? If so, this doesn’t help the charity sector too much.
I've signed up to try the new News Feed as soon as trails roll out, watch this space for a review as soon as I get it.
Speak soon,
Social Garble :)
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